What is Digital Marketing Simple and Full Definition

Can You Explain What Online Advertising Is? What It Is and Some Real-World Applications With the right approach and implementation, digital marketing can become a powerful channel for reaching and interacting with new audiences. Keep reading for a definition of digital marketing as well as some helpful illustrations and pointers.

A Definition of "Digital Marketing"

Digital marketing, also known as "online marketing," is any form of advertising that is conducted exclusively online. The term "digital marketing" is used to describe any and all promotional efforts made using digital mediums. Digital marketing makes use of a wide variety of channels, such as:

  • Social media marketing: Promoting a business' presence on social media platforms can raise its profile, foster customer loyalty, and drive targeted web traffic.
  • Content marketing: In order to win over new customers and keep the ones they already know and trust, content marketing is a crucial tool.
  • Search engine optimization: The goal of search engine optimization (SEO) is to raise the ranking of a website in search engine results pages in order to attract more visitors and ultimately result in more sales.
  • Email marketing: Marketing via email is a powerful tool for reaching out to potential customers and maintaining relationships with current ones.
  • Video marketing: For Americans in the 18-49 age range, YouTube is more popular than any cable news channel. Digital marketers are increasingly turning to video marketing as a means of reaching their target audiences with content that is both interesting and informative for their target audiences and search engines.
  • Mobile marketing: Promotion via mobile devices may take the form of various types of advertisements, such as banners, text messages, push notifications, in-app advertisements, QR codes, and more.
  • Influencer marketing: Sponsoring influential people to spread positive word-of-mouth about your brand and expand your marketing reach is an example of influencer marketing.
  • Affiliate programs and partnering: You can collaborate with a software or service provider through affiliate marketing to sell their product and earn a cut of the profits from any new customers you bring in.
  • Search engine marketing: Pay-per-click advertising models like Google's are just one type of search engine marketing, which is used to increase website and landing page traffic.

Data can be collected and analyzed in real time, which is a huge benefit of digital marketing compared to more traditional methods. This ensures that digital marketing teams can make evidence-based decisions in service of their organizational and promotional objectives.

Results from Digital Advertising

There are numerous reasons why a company's marketing strategy should include digital marketing. The advantages are:

  • It's very scalable.
  • As a result, it saves money.
  • It's an easy way to communicate with your clientele.
  • The outcomes can be measured and analyzed rapidly and openly.
  • It allows you to gain insight from your market, customers, and competitors.

Exemplifications of Digital Advertising

The best way to get better at digital marketing is to study existing campaigns that have already been proven to work. While it's not a good idea to directly replicate another company's procedures, you can take elements from a number of different approaches to develop your own, unique business strategy.

Here are some examples of digital advertising:

Uber

This is a ride-sharing app. Since its first ride in 2010, Uber has caused major disruption in the taxi industry. Uber's primary digital marketing channels are Facebook, Instagram, and Twitter, where the company interacts with customers and spreads uplifting, all-inclusive messages about the importance of connectivity and social awareness. Adding relevance to its messaging by discussing topics of cultural significance helps customers feel more invested in the company.

Netflix

Netflix, a mobile app for watching movies online, is now available in 190 countries. Netflix maintains an active social media presence, interacting with users across Facebook, Twitter, Pinterest, YouTube, and Instagram. "Netflix and chill" is now a common phrase used by people everywhere. The company uses customer polls to crowdsource decisions about product improvements that are relatable, culturally relevant, and entertaining.

Dollar Shave Club

This small shaving company attracted attention with its cheeky digital marketing, leading to its 2016 acquisition by Unilever for $1 billion. They went live in 2011, and their amusing introduction video has since been watched more than 22 million times.

These three brands are examples of how to use digital marketing to build a global powerhouse that stands out from the crowd. You can begin developing your own digital marketing strategy using these examples as guides.

Digital marketing basics

To reach consumers, digital marketers must rely on digital mediums. Here are a few digital marketing fundamentals to remember.

  • Begin with research: Get to know your target audience by digging into their habits and online hangouts first.
  • Be intentional: Start with the few platforms where your target audience spends the most time. If you want to maximize your returns, rather than spreading them thin, focus on the platforms that generate the most revenue.
  • Create something of value through your writing: If you want to maximize the impact of your writing and sharing, remember the 80/20 rule. You should devote 80% of your time and energy to helping customers and only 20% to promoting your company and its offerings.
  • Review performance: Using digital marketing analytics software, keep tabs on the efficacy of your campaigns across all available channels.
  • Stay nimble: The marketing department's technology and methods should be kept up to date, and marketing templates should be used for project planning, management, and implementation.
  • Be consistent: Keep your brand's voice and visuals consistent so that consumers can easily spot you over time.

With the help of the aforementioned digital marketing case studies and pointers, you can quickly and easily develop plans and campaigns that will help your business meet its objectives.

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