Functions and Duties in Digital Marketing Campaigns

The quality of marketing initiatives and campaigns depends entirely on their planners and managers. More and more businesses are realizing that having a strong digital strategy is crucial, so it's time to define the various roles and responsibilities that make up a productive digital marketing team.

Critical members of a digital marketing team include:

  1. Manage projects in digital marketing
  2. Digital marketing strategist
  3. Social media manager
  4. Content writer/creator
  5. SEO specialist
  6. PPC specialist
  7. Graphic designer

Let's take a closer look at the specific functions performed by each of these players in the field of digital marketing.

Manage projects in digital marketing

It is the digital marketing project manager's responsibility to ensure that the tasks assigned to the team are completed successfully. A digital marketing project manager is responsible for the overall management of digital marketing campaigns. To improve the effectiveness of the business's marketing operations, they employ the techniques and tools of project management. A digital marketing project manager's success depends on his or her ability to effectively manage cross-functional teams and collaborate with external teams and contributors.

Managers in the field of digital marketing rarely participate in the actual marketing campaigns they oversee. Instead, they oversee the entire marketing campaign and all of the teams involved in it. They are the ones responsible for determining the extent of the damage caused by delays or schedule conflicts and coming up with solutions. The onus of establishing reporting mechanisms to monitor execution and quality shifts to them once a project has begun.

Important tasks for a project manager in digital marketing include:

  • Examining past promotional efforts and requesting and analyzing client comments
  • Monitoring spending and progress on projects
  • Assigning work to team members and keeping tabs on their progress
  • Making a strategy, making a schedule, and carrying out the plan for a new marketing initiative
  • Streamlining marketing processes through codification
  • Ensuring adequate allocation of resources for timely project completion
  • Project management development and implementation for digital marketing initiatives involving organizational change
  • Identifying, analyzing, and reducing dangers in online advertising

Digital marketer

A digital marketer's job is to carry out digital marketing initiatives and campaigns by completing assigned tasks in accordance with predetermined timelines and budgets. You can compare them to the mechanics or operators of your digital marketing strategy.

The best way for a digital marketer to get their work done quickly and efficiently is to use the most up-to-date digital marketing tools available, so they need to keep up with the latest developments in this field. A manager of digital marketing is accountable for the following tasks:

  • Carrying out digital marketing activities
  • Branding through message consistency creation
  • Evaluation of Past Advertising Efforts
  • Insights from previous campaigns are used to improve the current one.
  • Participating with Web users
  • Collaboration with outside parties to realize business and marketing objectives through the development of KPIs

Social media manager

For many potential online buyers, the first time they interact with a brand is on social media. Therefore, managing social media accounts is crucial to the success of any digital marketing campaign. Organizational messages are disseminated on social media by social media managers. They keep an eye on how well a brand is doing by following metrics like audience size, interaction rates, organic reach, and click-through rates. A social media manager's responsibilities in the realm of digital marketing include:

  • How often you should update your social media profiles
  • In light of the comments and replies, I would like to
  • Creating a solid foundation between the company and its clientele.
  • Coordination with the rest of the marketing group
  • Creating a social media plan to boost exposure and participation

Content creators

Writers, filmmakers, and other artists who produce digital content for promotional purposes are all content creators. Any form of media, including but not limited to text, video, and audio, can be included as content.

The majority of marketing groups employ a mixed staff of in-house and contracted writers. They write posts for blogs, send out emails, and produce videos for use in marketing.

Marketers rely heavily on content creators because their output reflects the success of a given marketing effort. The impression made by content creators' digital marketing efforts is long-lasting. Creators of content for digital marketing have the following responsibilities:

  • Keeping your brand's messages consistent
  • Marketing a business's wares requires constant innovation in terms of content creation.
  • Producing engaging content Working closely with other marketing groups to roll out effective digital marketing campaigns
  • Making content that search engines will favor by incorporating SEO techniques.

SEO specialist

Nearly all (93%) of people's online experiences start with a search engine like Google. Good search engine optimization (SEO) practices can turn this free flow of visitors into a gold mine of potential customers.

If you want to succeed in digital marketing, you need to have a search engine optimization (SEO) expert on your team. They make sure a website's content is simple to read, adapts well to different screen sizes, and is search engine optimized. By using the appropriate keywords and SEO strategy, they also increase organic exposure. An SEO specialist's responsibilities in digital marketing consist of tasks such as:

  • Keyword strategy definition and implementation
  • Modifying page titles, alternate text for images, and meta descriptions to raise search engine rankings
  • Monitoring and controlling systems like Google Analytics and websites
  • Improving website sales through search engine optimization efforts.
  • Search engine optimization is the process of enhancing the visibility of content in search results.
  • Auditing search engine optimization practices
  • Producing Reports on SEO Methods

PPC specialist

Organizations that plan to use paid online advertising would benefit from employing the services of a PPC (pay-per-click) expert. Professionals in pay-per-click advertising use sponsored content on digital channels to reach their target demographic and increase exposure to their organic campaigns.

Advertisers in specialized niches can benefit from keyword research assistance from marketing tools like Google's Keyword Planner and Ahrefs. Paid search marketing tools are effective in achieving campaign objectives such as increasing traffic and audience size. PPC (pay-per-click) managers in the digital marketing space are responsible for:


  • Target market segmentation
  • Incorporating essential performance indicators
  • Writing Sponsored Marketing Copy
  • Planning and executing advertising campaigns for a fee
  • Ad-hoc analysis and enhancement of running campaigns

Real-time content analysis, refinement, and optimization is essential when managing online advertising campaigns. Whether in-house or outsourced, it is beneficial for every marketing team to have a person responsible for paid advertisements.

Graphic designer

All digital marketing efforts rely heavily on good design. Good design is no longer a luxury; it is essential to the success of any campaign.

Logos, media kits, presentations, and social media posts are just some examples of the many visual assets that graphic designers create. Having a recognizable and memorable brand is a result of consistent branding efforts.

Although graphic design is an integral part of any digital marketing team, many teams outsource this role to freelance graphic designers through sites like Upwork. Some of a graphic designer's responsibilities in the realm of online marketing are:

  • Making graphics for use in marketing
  • Making visuals for one-off advertising campaigns
  • Brand assets coordination for cross-promotional use
  • Making Branding Design Requirements
  • Improving the Website's Design with Your Input

In the world of digital marketing, not all agencies are created equal. Brand manager, front-end developer, and community manager are just a few of the additional jobs that can be found in some corporations. There are many different types of digital marketing teams, so it's up to you to figure out which ones will be most beneficial for your project and then build one from scratch.

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