Digital Marketing KPIs and Metrics Campaign

Best Key Performance Indicators and Metrics for Online Advertising In the beginning of the era of digital marketing, the best measure of success was the number of people who interacted with your content. Marketers now have a more nuanced strategy, thanks to developments in technology and the rise of digital marketing KPIs.

Key performance indicators in digital marketing

Key performance indicators (KPI) are another name for performance metrics. Key performance indicators (KPIs) in digital marketing are used to evaluate the efficacy of a marketing strategy, campaign, or channel.

The business and marketing objectives should guide your selection of digital marketing performance metrics. Pick a couple of primary KPIs to back up your primary goal, and a handful of secondary KPIs that make sense to back up any additional goals you have.

Key Performance Indicator Types for Online Ads

Key performance indicators for digital marketing give you a deeper insight into your campaign's success. Using them, you can learn how successful your campaigns have been. You can track and adjust a campaign as needed if it isn't producing the desired results. In digital advertising, there are three primary KPIs:

  1. Awareness: Increasing brand visibility involves exposing your product or service to as many people as possible. One method of raising brand awareness is through "cold" emailing or "cold" calling.
  2. Conversion: The goal of conversion is to increase revenue by transforming potential customers into paying ones. Blog posts and audio podcasts featuring helpful information for your target audience will serve you well at this point.
  3. Analysis: How much was spent to bring in each new customer? Use the key performance indicators to help you figure that out. The information collected is useful for crafting more effective advertising strategies in the future.

When it comes to digital marketing, why is it important to set metrics?

Key performance indicators (KPIs) in digital marketing help guide marketers to create measurable results, thereby demonstrating the ROI of their efforts. Without key performance indicators, digital marketers risk carrying out marketing efforts aimlessly. Key performance indicators (KPIs) are used in digital marketing to monitor development and put a monetary value on what would otherwise be intangible gains.

Indicators of success in digital marketing

Key performance indicators for digital marketing are contextual. However, there are some key performance indicators (KPIs) that can be applied across different situations in digital marketing. Here are some examples of key performance indicators for online marketing:

Email marketing KPIs 

Essential email marketing KPIs include:

  1. Whether or not your messages are reaching their intended inboxes can be gauged by tracking the number of times they are opened or responded to.
  2. Click-through rates for in-text links and call-to-action buttons: This reveals how well your offers or CTAs are performing.
  3. The number of times your content is shared or forwarded on social media is a good indicator of how engaged your audience is.

Social media KPIs

Essential social media KPIs include:

  1. If you compare your follower count to your unfollower count, you can get a sense of how well received your posts are by your audience.
  2. To interact with something via a social media platform (including likes, comments, and shares), Having this kind of rapport with your audience is a surefire way to increase conversions, broaden your reach, and forge everlasting bonds with them.
  3. Recent Opinions: This key performance indicator shows expansion and expansion through natural means.

Content marketing KPIs

Essential content marketing KPIs include:

  1. Measuring the success of your sales pages, CTA copy, and other inbound marketing and lead generation strategies can be done by tracking the number of unique visitors to your site.
  2. Visitor duration: The average time spent on page provides insight into how long users spend exploring your site. If your average is high, it means your readers find value in what you've written.
  3. Percentage of visitors who click on links or call-to-action buttons: This demonstrates how well your product or service serves your intended audience.


Essential SEO KPIs include:

  1. Getting a high search engine ranking for keywords related to your industry is a great way to bring in steady, natural traffic.
  2. Growing interest in your websites and offerings as a whole as a result of an increase in organic traffic is a great sign that your SEO efforts are paying off.
  3. The percentage of visitors who actually click on your ads' links is a good indicator of how well they are performing.


Essential PPC KPIs include:

  1. The percentage of people who click on your ads is an indication of how well they've been written for and how well they've connected with your target audience.
  2. The sales conversion rate reveals how well your ad translates into actual sales for the people who see it.
  3. Calculating your campaign's cost per acquisition will reveal how your money is being spent and whether or not you should continue with it.

Which key performance indicators (KPIs) should you not monitor when it comes to digital marketing?

Because of how simple it is to keep tabs on a wide variety of digital marketing metrics, it can be tempting for marketers to gather more data than they actually need. It's possible, though, that doing so will be futile.

Keeping tabs on digital marketing metrics that aren't relevant to the company's goals can be a waste of time. We don't care about vanity metrics, such as those that don't affect the brand's market share.

Solutions for falling short of digital marketing's key performance indicators

If you aren't getting the results you want from your digital marketing, take a look at the various parts of your campaign, such as the email subject lines, landing page calls to action, and ad copy.

If you want a more well-rounded perspective, have your team participate in the review. Using effective marketing project management tools and adopting an iterative marketing mindset is the best way to get back on track.

Wrike's marketing management software fosters a cooperative setting, wherein groups can track and enhance the return on investment (ROI) of their digital marketing efforts in real time using data on campaign performance and historical data.

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