Digital Marketing

Online Promotion: A Comprehensive Guide to Digital Marketing

From search engine optimization (SEO) to blog writing to distribution channels and marketing budgets, digital marketing is a broad term that encompasses many subfields. We'll walk you through the fundamentals of digital marketing so you can create your own strategy to maximize your advertising efforts across digital mediums like search engines, websites, social media, email, and mobile applications.

What is Digital Marketing and Types of Digital Marketing Strategy

Any form of promotion that uses electronic devices and can be used by marketing experts to disseminate promotional messages and track their efficacy along the customer's journey is considered electronic promotion. By definition, digital marketing refers to any form of advertising that takes place in the digital realm, such as on a computer, smartphone, tablet, etc. It comes in many shapes and sizes, including video on the web, banner ads, SEO, PPC, social media updates, and more. The term "traditional marketing" is often used to describe methods like magazine ads, billboards, and direct mail in contrast to digital marketing. Somewhat paradoxically, television is often grouped with more conventional forms of advertising.